Adtech software solutions and services

Adtech software solutions and services

Low engagement and conversion rates despite significant ad spend? Let us help you turn that around with our resource-efficient adtech development services, designed to maximize your ROI.

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on TopDevelopers

MODSEN
Adtech development

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7+

years of expertise in the adtech industry

Dedicated

team of adtech software developers

20+

industries served with our solutions

30%

and up customer acquisition costs reduction

100%

successful campaigns with measurable results

Gain software for advertising with proven quality

SAFe certified
SAFe certified
Oracle
Oracle
Microsoft
Microsoft
AWS
AWS
Microsoft Certified
Microsoft Certified
ISTQB
ISTQB
Google Cloud Platform
Google Cloud Platform
SAFe certified
SAFe certified
Oracle
Oracle
Microsoft
Microsoft
AWS
AWS
Microsoft Certified
Microsoft Certified
ISTQB
ISTQB
Google Cloud Platform
Google Cloud Platform

Modsen suite of advertising software development services

In-house team augmentation

 Onboarding of experienced adtech developers, within 1 week

 Flexible models: individual specialists or full teams

 Full integration with your processes and tools

 Expertise in adtech platforms and programmatic tech

 Transparent communication and performance tracking

Custom software development

 Planning, development, deployment, and maintenance covered

 Real-time bidding engines and mobile-ready solutions

 AI/ML optimization for targeting and bidding

 Seamless third-party integrations

 Data security and regulatory compliance

 Continuous support and feature upgrades

Adtech consulting services

 Team of vetted advertising technology consultants

 Infrastructure assessment and optimization

 Architecture design and tech stack selection

 Security and compliance consulting

 MVP definition and digital transformation roadmaps

 Cost-efficiency analysis and improvements

Power your campaigns with our all-purpose adtech solutions

Demand-side platforms (DSP)
Supply-side platforms (SSP)
Data management platforms (DMP)
Customer data platforms (CDP)
Creative management platforms (CMP)
Ad inventory management platforms
CRM systems
AI/ML-powered adtech software
Mobile advertising solutions
Social media ad integration
Blockchain in advertising
Analytics & reporting solutions
Adtech security & compliance
UX/UI for advertising platforms
Adtech app development

Choose wisely

Request our list of referral contacts to verify the quality of services we deliver from our current and former partners.

Extensive tech stack for world-class adtech software development

Technologies

  • AI & ML
  • Blockchain
  • IoT
  • AR/VR
  • Big Data
  • Business Intelligence
  • NFT
  • Computer Vision
  • Deep Learning
  • Cloud Computing
  • Cybersecurity

Development & frameworks

  • Python
  • Java
  • .Net
  • PHP
  • Swift
  • Node.js
  • React
  • Angular
  • Vue
  • Flutter
  • React Native
  • CSS
  • Kotlin
  • C#
  • F#
  • Objective-C
  • TypeScript
  • Next.js
  • NestJS
  • Express
  • Jetpack Compose
  • KMM

Cloud & DevOps

  • AWS
  • Azure
  • Google Cloud Platform
  • Yandex Cloud
  • Kubernetes
  • Docker
  • Terraform
  • Ansible
  • OpenShift
  • Jenkins
  • GitLab CI/CD
  • ArgoCD
  • Prometheus
  • Grafana

Databases & storage

  • MSSQL
  • PostgreSQL
  • MySQL
  • MongoDB
  • Cassandra
  • DynamoDB
  • ClickHouse

Security & testing

  • OWASP
  • HashiCorp Vault
  • Aqua Security
  • Snyk
  • SonarQube
  • Selenium
  • Appium
  • Playwright

Core audiences benefiting from our digital adtech software

Advertising agencies
Publishers & media owners
Adtech platforms & providers
E-commerce businesses & retailers
Media buying agencies
Adtech startups & innovators
Mobile & app developers
Entertainment, gaming, and streaming companies
Brands & direct-to-consumer (DTC) companies
Social media platforms & influencer networks

Tackle any challenges with Modsen advertising software development

Low ROI despite high ad spend

Our data-driven, custom-built platforms are designed to maximize ROI and optimize every ad dollar.

Inability to personalize at scale

We implement AI-powered personalization engines tailored to your audience and business logic.

Fragmented tech ecosystem

We build fully integrated adtech solutions that connect all your tools and platforms into one smooth, efficient system.

Ad fraud and invalid traffic

Our security-first development ensures fraud detection, traffic validation, and transparent reporting.

Poor data utilization

We help you turn raw data into actionable insights with advanced analytics and DMP/CDP integration.

Scaling issues under high traffic

Our scalable, cloud-native architectures ensure your platform performs reliably at any scale.

Lack of in-house tech expertise

With Modsen’s dedicated adtech developers and consulting, you gain instant access to niche expertise.

Regulatory compliance complexities

We build compliant-by-design solutions with consent management, data encryption, and audit trails.

Creative production bottlenecks

We deliver CMPs and creative automation tools that drastically reduce time-to-launch.

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Hexagons backgroundHead of Business Development

Get a free personalized consultation

Our experts are here to answer all your questions, explore your unique needs, and help you plan the most efficient, cost-effective path to bringing your software project to life with full support at every step.

Paul KirikovHead of Business Development

Reap the measurable benefits from our adtech development company

Built-in security, protected data

Since the inception, we’ve been developing advertising agency software solutions that are fully compliant with ISO/IEC 27001, OWASP, and GDPR. Your data and your clients’ stay protected at every stage of the process.

Flexible architecture, scalable growth

We create tailored platforms designed for seamless integrations and future scaling. Whether you’re managing real-time bidding, user targeting, or campaign analytics, our solutions adapt as your business grows.

Thorough transparency, zero surprises

From kickoff to launch, our dedicated specialists provide full visibility into every task, timeline, and cost, ensuring Modsen custom adtech development process is as expectable as it is efficient.

Timely delivery, plannable resources

In advertising, speed is power. Our streamlined processes and experienced teams ensure your projects go live on schedule and within agreed budget — zero compromises.

Smarter allocation, greater impact

Our development model eliminates unnecessary costs by optimizing every stage. Each decision is analized, so you get high-impact software for advertising agency operations without overrun.

Proactive minds, strategic collaboration

We don’t just execute. We partner! Our teams bring insights, creativity, and initiative to every project, helping you innovate faster and stay ahead in a competitive market.

Client-approved advertising software development company

Clutch platform

IT Staff Augmentation for Software House

Modsen rating on Clutch.co

“The resources provided have been living up to expectations, resulting in an increase in productivity. The company has also noticed a rise in employee engagement. Modsen adheres to deadlines, stays within budget, and communicates regularly and efficiently.”

BusinessFirms platform

High-quality team with expertise for developing top-notch quality projects

Modsen rating on BusinessFirms

“Modsen’s open communication and availability have helped us face challenging project, easing the process and bringing all ideas to life. The team has exceeded the expectations on quality and timelines. They’re also very knowledgeable and bring a fun work environment.”

Clutch platform

CRM Development for Household Appliances Manufacturer

Modsen rating on Clutch.co

“After launching the system, the company was able to manage automation activities and save human resource processing time by 50%. The team collaborated using a scrum framework and kept in communication for updates, requirements, and changes. Overall, their out-of-the-box solution was remarkable.”

Modsen advertising software in action

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Take your ad ROI to the next level