Evgeniy Sihai
Head of Mobile Department
Do you know about the first business mobile application? It's considered to be the pre-installed software on the IBM Simon Personal Communicator from 1993. This device combined a fax machine, calendar, address book, and calculator. And from that moment on, new methods of conducting business began to enter our lives.
If so, you'll lose. Our private lives, our business lives now are occurring within our mobile phones. Global statistics highlight the dominance: ~63.3% of internet traffic is from mobile devices vs 35.1% from desktops. The smartphone is your new storefront, marketplace, and customer touchpoint.
Haven’t you ever found yourself needing to solve work issues on the go with nothing but your phone in hand? Using business mobile app development as part of digital transformation (not for technology’s sake, but to rethink processes, elevate customer experience, and adapt to market demands) is a direct path to satisfy discerning clients. How? Let us examine the matter.
You could say, "It's illogical to build a mobile app when we could just use a website on phones." Unfortunately, your business won't exist without a mobile app. A website cannot provide the same functionality as an app, and as a result, you risk losing your competitive edge.
Criterion | Business mobile app | Website |
---|---|---|
User engagement | Access device hardware like camera, GPS, microphone, and biometric sensors | Limited or no access to hardware, no biometric authentication |
Communication | Send real-time push notifications directly to users | Tied to browser notifications or emails, less reliable |
Offline capability | Functioning offline: store data locally and sync when online | Requires constant internet connection |
Speed & responsiveness | Load and perform faster with native code | Often slower, dependent on browser and network speed |
User analytics | Provide deep user interaction analytics (gestures, scrolls, taps) | Analytics limited to basic page views and clicks |
Data security | Implement advanced security: biometrics, encryption, secure local storage | Basic website security options |
Native feature integration | Seamlessly integrate with phone features (contacts, calendar, notifications) | No direct access to device features |
UX and branding strategy | Unlimited layouts or interactions, animations, and gestures | Restricted by browser capabilities and standards |
Personalized interactive experience | Deliver experiences with haptic feedback, custom animations, and smooth transitions | Limited interactivity and responsiveness |
That’s why any features that simplify interaction, look intuitive, and work faster make users want to stay with you longer; well-oiled internal mobile apps – your employees complete tasks quicker and with fewer errors.
So, is mobile app development in demand? The short answer is yes. And the surge in business apps across every industry speaks for itself.
Got any burning questions about business mobile apps development?
Modsen professionals will be pleased to answer them. Connect with us and we'll get back to you for an in-depth, free consultation to answer all your questions and how mobile apps can improve your business.
Paul Kirikov
Head of Business Development Department
Throughout my 10-year experience, I’ve worked across all major types of mobile app development, designing solutions tailored to various business challenges.
1. Customer apps: Boost loyalty, sales & retention
Mobile-first UX, push notifications, loyalty programs, in-app purchases, AI-driven recommendations – these features engage cold clients and turn them into hot buyers.
Best for: E-commerce, personal services, consulting services.
2. B2B portals: Simplify complex interactions with business clients
CRM integrations, custom dashboards, tiered access levels, contract & invoice management, automated reordering – all in your pocket.
Best for: SaaS, wholesale, partner-driven companies.
3. Internal apps: Streamline operations and cut overhead
The importance of mobile application development for your internal processes lies in workflow automation, integrated task boards, secure internal chat, attendance or payroll synchronization.
Best for: Growing businesses, remote teams, enterprise ops.
4. Industry-specific apps: Tailored features for regulated and niche domains
They often include HIPAA or GDPR modules for healthcare, geo-fencing and real-time updates for logistics, MLS integration for real estate, or adaptive learning engines for edtech. Industry-specific apps can be as diverse as the challenges they solve.
Best for: Healthcare, logistics, real estate, education.
5. IoT apps: Bridge physical and digital environments
Sensor integration, real-time data collection, device control (e.g., thermostats, cameras), alerts. You manage assets and spaces remotely and without the need for a laptop.
Best for: Agriculture, manufacturing, smart facilities.
6. Utility & productivity apps: Solve specific tasks on the go
Business mobile application development gives you smart reminders, document scanning, calendar synchronization, expense tracking, and AI-powered notetaking in your phone, which make everyday tasks smoother.
Best for: Enterprises, real economy, consultants.
7. Analytics & BI apps: Turn raw data into actionable insights
These apps turn real-time metrics into clear dashboards, highlight KPIs that matter, provide you with AI-powered forecasting and visual analytics and let the right people access the right insights.
Best for: Executives, operations, analysts.
8. Communication & collaboration apps: Keep your team aligned
End-to-end encrypted chat, file versioning, integrated video calls, shared whiteboards, calendar synchronization to unite your team and stay on top of things wherever you are.
Best for: Distributed teams, enterprises.
9. POS & payment apps: Full-featured checkouts
Contactless payments, barcode scanning, receipt generation, inventory synchronization, real-time sales tracking are just some benefits of mobile app development for business.
Best for: Retail, hospitality, events, mobile sales.
10. Security & compliance apps: Protect sensitive data and meet standards
Features include VPN modules, multi-factor authentication (MFA), biometric login, encrypted file storage, audit logs, built-in safeguards to meet GDPR or HIPAA.
Best for: Finance, legal, healthcare, compliance-heavy businesses.
Once you’ve identified the right type of business app tailored to your goals and domain, the next step is choosing the most efficient way to bring it to life.
Even industry giants like Toyota, Adobe, and Sony know the secret – they don't have to build everything themselves. They outsource. Because it’s faster, smarter, and saves them the hassle of managing everything themselves.
1. Flexibility to scale with your needs
Your project evolves, and the team should evolve with it. You can start with two developers. A few weeks in, you will need to speed things up – so add two more. After release, the load stabilized, and the team could scale down without the pain of layoffs or idle time.
2. Fast start without the red tape
When a client comes in with a clear idea, time is everything. I remember working on a mobile app development for small business needed to go live "yesterday." Instead of spending months on hiring, onboarding, and setting up processes, we assembled a skilled team and kicked off development on day two.
3. Access to the latest tech
Mobile tech moves fast. New frameworks, libraries, and platform updates drop constantly. Outsourcing to a seasoned team means you don’t have to keep up. We are constantly developing mobile apps, immersed in this field, so that your product receives the latest features to remain competitive.
4. Cost control without cutting corners
You get clear rates upfront, defined team roles, and full transparency into who’s working on what, and when. No worry about office space, equipment, employee benefits, or paying full-time salaries for part-time workloads. You’re investing directly into the mobile app development for businesses.
5. Understanding of IP and legal compliance
When I first worked with the U.S. market, we hit an unexpected snag: the software was patented in the U.S., but in Mexico, where the client planned to expand, copyright law, not patents, defines ownership. Now, we have experts, who navigate all intricacies of compliance.
Ask yourself these 5 questions:
1. Do your customers already interact with you via mobile devices?
2. Are competitors offering mobile services you don’t?
3. Would real-time access to data improve your service or sales?
4. Are you struggling to retain or re-engage users?
5. Do you want to scale operations without scaling headcount?
If you answered “yes” or “maybe” to at least two questions, your business would definitely profit from building a mobile app. So, make the most of mobile app development outsourcing benefits with Modsen.
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