Advertising analytics platform

Client

An actively growing American startup. The client is involved in the development of technologically advanced solutions for marketing and advertising. One of its core products is a large business analytics platform. The company is a provider for customers of various scales.

Challenge:

Following the development and successful testing of a test version of the core product, our client faced the problem of scale-up and extension of the software functionality. The client asked Modsen to provide the missing expertise.

Our partner outlined the following principal tasks for product improvement:

• improvement of the code base of the app
• elimination of restrictions on the number of clients using the test platform
• analysis of large amounts of data and generation of reports on advertising campaigns
• elaboration of software documentation
• convenient visualization and user-friendly interface

Solution:

Using the Agile philosophy on the project, Modsen’s development engineers started the improvement of the platform according to the client’s needs. We built a high-performance flexible platform with a number of external integrations. travel and hospitality industry During the development stage, we achieved the following objectives:

• significant improvement of microservice scale-up resulting from adequate refactoring
• update of the app code base in line with the rapid growth, scalability, and increasing business requirements of the company
• unlimited number of platform users with all the related tools and capabilities for running effective advertising campaigns
• generation of analytical reports, detailed information about the outcomes of various advertising activities, and demonstration of achievement of the parameters planned
• thoroughly elaborated UI/UX design of the platform, user-friendly app interface, convenient navigation and search for all the required information

Result:

A team of 5 Modsen software developers was assigned to this project. They still cooperate with our client on other technical solutions.

• considerable improvement in the efficiency of advertising campaign parameters
• effective adjustments based on the existing analytical reports
• increased reach and involvement of the target audience